What is a Digital Marketing Strategy?

A Digital Marketing Strategy is a plan to use websites, social media, apps, and other digital approaches to promote and sell products and services. There are various strategies in digital marketing to upscale the brand but with advancements in technology, the success of the brand increases to new heights.
In this blog, we will learn the major strategies that revolve around Customers and technology.

The 5 main digital marketing strategies are discussed below:

Social Networking and Audience

• Capturing your audience means engaging the customers and grabbing the attention of customers or audiences.
• In digital marketing, the attention of the audience can lead to building trust in the brand, and increased engagement of customers which can lead to the success of a brand.
• It is most important to know the right audience, their interest, and behavior, and their age group.
• By creating user personas, one can differentiate the audience according to their interest.
• Sharing relatable incidents and stories can also make the content more relatable. Developing a strong brand story that adds to your mission. Make your audience feel part of your brand’s journey.
• Using high-quality images, videos, and animations in your content can boost the engagement of your brand. Make sure that these designs are consistent so that they create a professional brand image.
• Quizzes, polls, and surveys are most important to engage the audience which drives insights. Sharing testimonials and case studies can build trust in the brand.
• Encouraging influencers to create content based on the brand can provide traffic to your brand.
• Actively participate on social media pages by responding to customer’s comments, messages, and queries.
• Organizing events with partnerships can also help in gaining audience engagement.

Example: There is a skincare and Makeup brand XYZ which helps customers to find out the shade of foundation according to their skin color. This XYZ brand takes a photo of a customer’s face through the phone’s camera and also runs some quiz questions related to the skin like the texture of the skin, the color of skin, skin tone if it’s yellow, pink, or neutral, and age of the customer. Filling out the quiz question, builds certain trust towards the brand, increases audience engagement, and hence provides much information about a customer. This XYZ brand can now recommend products that are relevant to particular customers.

User-Generated Content (Influencer Marketing)

• User-generated content refers to content created by users, followers, fans, and customers such as social media posts, videos, and photos.
• By conducting different competitions and giveaways and offering prizes to encourage users to actively participate and share content of your brand.
• Create a unique hashtag and encourage the audience to use it whenever they post the product.
• Upload the content created by the user every day. This will make your brand more engaging.
• Use Instagram stories and highlights to showcase your content created by users. Add the UGC to your website, this will be authentic.
• Manage rewards and incentives for the most engaging user.
• Therefore, by accepting UGC, one brand can create a more engaging and authentic digital marketing strategies.

VR technology

As we know, the audience is across the globe, it is not only specific within an area. Therefore, VR technology has an immense effect on digital marketing. VR stands for Virtual Reality. VR technology makes the audience feel as if they are in a virtual environment.

• Brands can offer virtual tours of their stores, showrooms, etc. They can create a virtual environment for their products where customers can explore products in a 3D environment.
• Fashion and beauty brands can create virtual try-on hauls for their customers where they can try the attires before purchasing. Launching products virtually to reach the audience globally across geographical boundaries.
• During any events, Brands can offer VR experiences. Creating VR games related to their brand can help in the engagement of more audiences. Similarly, in the app called Snapchat, there are attire of different brands that entertainingly promote the brand.

Example: Many brands allow their audience to try products and services in a virtual environment. The IKEA app allows users to trial furniture in their home environment. Also, the Sephora virtual artist app, allows us to do makeup in real-time and see how it looks on you. Similarly, virtual tours of stores, and trying clothes are now possible with VR.

AI automation

• Nowadays, in a website, we can integrate an AI chatbot that will interact with the customers about their queries. These chatbots can use previous chat data to provide more meaningful interactions.
• AI helps the brand by suggesting the name, logo, and content of the brand.
• Netflix, Amazon Prime, etc use AI to recommend shows according to the individual’s past history.
• AI provides different content to different users. Different tools can be used to generate content, images, videos, emails, etc reducing the work of content creators.
• AI tools can also analyze search engine algorithms and recommend suitable content, and keywords.
• AI automation in digital marketing helps to provide valuable insights, reduces human error, and is efficient.

Have you known about the latest AI Revolution?

Using Voice Search

• The number of people using voice assistants like Google Assistant, Siri, and Alexa is increasing tremendously. So, effective integration of voice search strategy in digital marketing is necessary.
• Voice searches are mainly question-based. Some people use long-tail keywords and others use short-tail keywords. For long-tail keywords, it is better to create a FAQ page, where all the long-tail questions are listed.
• FAQ pages make it easier for search engines to display the best possible information. Example: Some people might search, ‘show me the best doctor who has done MD in dermatology in Nepal’ while other people might search as, ‘best dermatologist in Nepal’. Including accurate addresses, and phone numbers is essential.
• Using a natural tone to write content that is easy to read. Also, ensure that the voice search devices are updated.

Conclusion

Therefore, integrating these top 5 digital marketing strategies will help you be ahead among all the brands and grow your business to new heights. Digital Marketing strategy is dynamic and changes according to the changes in the market environment, technology, and customers.

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